Objective:
Assess your brand’s current approach and identify overlooked audience opportunities your brand could credibly explore.

Ideal For:
Brands with slowing or stagnated growth wondering if they’re thinking about their audience in the right way.

You end up with:
A concise diagnostic brief assessing your current approach and suggesting directional overlooked growth audiences worth exploring.

What’s included:
• Assessment of current creative and the audiences it appears built to attract, neglect, or unintentionally exclude.

• 2-hour work session to explore your current approach. 

OPTIONAL:
Exploring your CRM data with our syndicated tools to get a better understanding of your current customers vs. non-customers (additional investment).

Timeline:
24-48 hours

Investment:
$3.5k + Optional CRM add-on

Objective:
Diagnose campaigns that may be in trouble before launch or already in-market.

Ideal For:
Campaigns far along in development but the team is uneasy because the audience logic feels thin, generic, or wrong.

You end up with:
A written diagnostic of likely audience misread risks, strategic weak spots, and recommended fixes.

What’s included:
• Guided discussion with our diagnostic checklist and to gather more context.

• Audit of your current campaign materials.

Timeline:
24-48 hours

Investment:
$3k

Objective:
Stabilize and strengthen campaigns that are underperforming pre-launch or early in market.

Ideal For:
Campaigns already in market or close to launch that aren’t landing as expected, but timelines, budgets, or operational realities make a full restart impossible.

You end up with:
• Messaging, positioning, and execution refinements designed to improve relevance and performance quickly.

• Relaunch or course-correction guidance, if needed.

What’s included:
• Rapid audience, category, and campaign reconnaissance.

• Strategic creative reframing and message recalibration.

• Execution adaptation recommendations and optimization guidance.

• Fast-turn senior-level creative and cultural consultation.

Timeline:
48-72 hours

Investment:
$25k

Objective:
Quickly identify a promising overlooked audience hypothesis and turn it into a campaign direction ready for low-cost validation.


Ideal For:
Brands looking for a new, non-obvious audience segment that can reinvigorate their growth. 

You end up with:
• An audience profile that includes essential needs, pain points, and what makes them a good fit for your brand.

• An initial creative playbook for connecting your brand to the audience, including guidance for integrating it into your current briefs and planning/creative processes.

• 1-3 test-ready creative concepts and prototype executions.

• Initial media assessment with top recommended channels to explore for testing.

What’s included:
• Audit of your current audience(s) and approach. 

• Ideation of possible best-fit audiences.

• Candidate audience reconnaissance and viability pre-check.

• Competitive category audit to identify overused audiences, messages, and white-space opportunities.

• Midpoint alignment session with audience recommendations.

• Creative concept development and execution prototyping.

Timeline:
10 days

Investment:
$25K

Objective:
Plug in as your dedicated growth audiences department while you build the internal capability to understand, test, and grow with new audiences.

Ideal For:
Teams building new audience capabilities but not ready to hire or staff a full internal function.

What’s included (customizable):
• Collaboration with research firms, ad agencies, and/or in-house teams as you flesh out your bigger bets

• Training internal stakeholders on your new growth audience(s)

• Ongoing counsel and concept feedback reviews

Timeline:
Monthly retainer
(Defined number of days per month with access to the full team)

Investment:
~$20k per month, scoped to your team’s needs

Objective: Equip internal teams to think and create with a multicultural mindset.

Ideal For:
Marketing, creative, and comms teams wanting to avoid cultural misfires.

What’s Included:

• Half-day or full-day cultural fluency workshop

• Real brief “war game” to test strategies in-market

• Follow-up Q&A session within 3-6 months after session

Timeline:
1 day

Investment:
$6K per day

THIS IS AN ADD-ON

Objective:
Efficiently gather directional market evidence to decide whether a growth audience is worth deeper investment.

Ideal For:
Brands with a defined growth audience and a minimally-viable campaign concept that can be tested in-field.

You end up with:
• A performance report for how the test campaign performed against your KPIs + an assessment on whether the growth audience is worth further investment.

• Refined audience profile and creative playbook according to learnings 

What’s included:
Test design, including recommended channels and media investment to gather a useful directional signal.

(Field testing depends on media budget, category, tracking setup, and client approval timelines. We define what the test can and cannot prove before launch.)

• Collaborating on placing the test in-field, whether through our media placement partners or in collaboration with yours.

Timeline:
2 weeks - 12 weeks, depending on project.

Investment:
$12K + media investment.